№ 2 - 2001
Nazarov M.M., Papantimu M.A.
Symbolic Structure of TV Political Advertising

The authors view TV political advertising as a particular form of electoral communication whose significance has, of late, immensely increased. As a result, there emerge, between the individual and reality, a considerable number of image mediators trying to influence the electors’ behaviour. An attempt has been made in the article to overstep the limits of a purely descriptive method and to apply the methodology of semiotics to the analysis of the materials of TV political advertising.