№ 4 - 2013
Bernays E.L.
Engineering of Consent

Engineering of consent is a concept adjusted with mathematical accuracy with reference to the democratic doctrine and nevertheless preserving exactly the same operational sense that was contained in the manipulation with public opinion. Possibilities of applying the concept are rather wide: practicians use it for the explanation of their methods of working with social consciousness; the critics find in it a lot of lacunae and discrepancies, which permit to make more global conclusions about the nature of democracy.