№ 5 - 2011
Bukreyeva O.V.
Image of the Russian Power and of Political Leaders in the Conceptual Space of Demotivation Posters

Nowadays, it is transfer of political discourse into the ”zone of maximum freedom”, that proves to be one of the key tendencies in the development of the socio-political sphere. In that way there appears a significant number of interactive net resources, within which active discussion of the political process is going on. What is manifested as a way of canalizing the attitudes of mind of Internet-users is composition of demotivation posters on political subjects, reflecting such problems of the power that are most topical from the point of view of the Internet-users, and at the same time constructing a unique image of the power, in many respects differing from the one translated by traditional mass media.