№ 5 - 2007
Pavlov A.V., Sidorkin S.A.
“The Simpsons” as Phenomenon of Ideology and Policy

In the article, the authors investigate the political and the ideological components of the animated cartoon serial «The Simpsons» that enjoys vast popularity all over the world, Russia being no exception. The interest of philosophers and political researchers for the animated cartoon serial which has proved a significant cultural phenomenon that has influenced the values and convictions of a whole generation, is quite understandable. The authors analyze the outer political context in which the serial exists, and they are also seeking to make out what political values it has in itself. They come to the conclusion that «The Simpsons» present a distinctive expression of the neoliberal ideology of late 20th century capitalism, one of the manifestations of which is the culture of postmodernism.