№ 5 - 2002
Tuzikov A.R.
Mass-Media: Visible and Invisible Ideology

In post-industrial societies, as the author states to begin with, ideology functions in close correlation with the activity of mass-media. What goes on as a result under these conditions is “media-designing” of social reality. In the article, the author undertakes to retrace specific character of such designing. He describes (with, mainly, American material used) manifestations of ideological charge in different media production: in TV news programs, in Hollywood films, in “soap operas”, in rap style music, in advertisement. The role of advertisement in the dissemination of ideology of globalism is, in particular, discussed.