№ 4 - 2000
Kikt’eva Ye.A..
Dynamics of the Images of G.Yavlinsky and V.Putin in the Presidential Campaign

G.Yavlinsky’s and V.Putin’s texts having been analyzed, and these politicians’ speech strategies defined, the author of the article then more closely retraces the ways their images were being formed in the past presidential campaign. Qualitative study of these two candidates’ speeches and interviews is accompanied by partial quantitative analysis illustrating the tendencies revealed.